A new nature of innovation is emerging and reshaping public policy.

In the innovation economy the individual is being placed at the focus of innovation. This is a fact that not only companies but also policy makers must face. Today you need to involve citizens and businesses in the co-creation of new public policies and services to create relevant solutions and to reap the benefits of innovation.

Realizing this, the Danish Enterprise and Construction Authority has taken policy making a step further by bringing it into the new age of social media. The Authority has launched a new online platform which gives the public a chance to co-create the future Danish design policy.

The online platform allows citizens, organizations and businesses to suggest ideas for the policy as part of the Authority’s review of the current design policy. The platform is open to anyone who wants to have their say on the future design policy.

To kick off the discussions on this site we have asked design institutions, design experts and companies to formulate which challenges they find most important. Everybody can participate by commenting on the challenges or by presenting ideas of how to solve the challenges.

The first part of the project runs until the end of October 2009. In this part we collect ideas and comments from the platform. Afterwards selected themes will be further discussed to formulate input to the future Danish design policy.

We would like to invite all of you to take part in the process, and if you feel inspired share your ideas or comments on www.policydesignthinking.com.

We hope that many will join and help us co-create the future Danish design policy.