I see co-creation as a potential for future growth. Co-creation is an energising process where knowledge disseminates and ideas flow freely. Everybody acknowledges that knowledge sharing is imperative for effective and efficient innovation, but noboby has so far found the holy grail, even though lots and lots of money have been spent over decades on sophisticated databases and it-systems that didn’t work. Why is that? Because knowledge sharing is a human process requiring a purpose for sharing. Co-creation has always a purpose – you are in it together to solve an important task. The process produces engagement, enthusiasm, passion and by the end of the day – drive leading to innovative solutions.
(Lisbet Thyge Frandsen was asked to give her take on the question ‘how do you see co-creation as a potential for future growth?’ Read the case ‘Grundfos invests in talent’ here)