Acknowledge that different levels of creativity exist and offer relevant online experiences to facilitate people’s expressions of creativity at all levels. This means leading, guiding, and providing scaffolds as well as clean slates to encourage people at all levels of creativity. But this is a tall order. For starters, you may want to identify your “makers” and design scaffolds to support their creative expression. If you do this right, the makers may even want to help you guide the “adaptors” and lead the “doers”.
Recognize or reward people for their co-creative efforts, but keep in mind that intrinsic motivation beats extrinsic motivation.
Don’t try to design experiences for people. You can’t. Do provide scaffolds for them to use in creating their own experiences.
(Copenhagen Co’creation asked Liz Sanders to comment on three co-creation challenges. Read the interview with Liz Sanders ‘The right tools for the job’)