“Sticks’n'Sushi is able to optimise processes of development using co-creation, but this makes demands on the organisa- tion: we have to bring the right resources into play at the right time, which means involving more employees, cutting across the traditional organisational diagram,” concluded Kim Rahbek, the Director of Sticks’n'Sushi, after the company management had taken part in a Copenhagen Co’creation workshop.

Co-creation has been identified as one of the business strategies of the future, improving effectiveness and knowledge sharing and thus cutting down on the use of resources and consumption in general. During Copenhagen Coʼcreation: Designing for Change 09, more than 250 Danish and foreign companies, designers and experts in innovation concluded that there is a huge potential in using co-creation as a business strategy for innovation. As a pilot project, Copenhagen Coʼcreation invited management teams from Sticks’n'Sushi, ME-FA and KPMG to work for a day on how each company could use co-creation to translate knowledge and skills into new products and solutions and improved work processes. One of the aims of Copenhagen Coʼcreation is to spread the knowledge about co-creation gained during the international meeting in August 2009 to Danish companies.

Sticks’n'Sushi took part in a one-day workshop on 3 December 2009 – and when we asked Kim Rahbek afterwards what his company gained from working with co-creation, he stressed that he sees great potential in it in terms of processes of development within Sticks’n'Sushi.

On 3 December 2009, SticksʼnʼSushi took part in a Copenhagen Coʼcreation Workshop. Kim Rahbek, SticksʼnʼSushi (left) with Mikael Hallstrup and Niels Clausen-Stuck, Designit, who ran the workshop.

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