/ Anna Kirah, CPH Design: From user-driven to people-centric
/ Arturo Pasquel, Vestas: Companies, management and employees
/ Banny Banerjee, Stanford: A cross-disciplinary approach as a key to successful innovation
/ Doron Wesly, Cheil Worldwide: Driving business in new directions through co-creation + movie
/ Emily Pilloton, Project H Design: From wants to needs
/ John Raabo Nielsen, Coloplast: From profit to value
/ Lavrans Løvlie, live|work: From openness to transparency
/ Lisbet Thyge Frandsen, Grundfos: Innovation in emerging markets
/ Mark Andeer, OfficeMax: Companies and customers
/ Martijn Pater, Fronteer Strategy: Consultants and clients
/ Mette Johnsen, Novozymes: Sustainability as a driver for market strategies + movie
/ Pam Nyberg, Whirlpool: Designing new products through deep understanding of people
/ Uday Dandavate, SonicRim: Putting co-creation into action through design thinking