Mette Johnsen is Sustainability Manager with Novozymes, the world’s leading bioinnovation company. She strongly believes that sustainability needs to be understood and developed through a value chain approach, embracing the complete cradle to grave environmental and social impact of consumption in companies’ innovation and cooperation. Her key focus today is the detergent industry and working towards developing sustainability as a driver for market strategies. – Mette is a pioneer of the I DO 30 campaign which is an example of how companies can seek to engage with the value chain and consumers to realize the sustainability potential in reducing wash temperatures.

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